{"id":2352,"date":"2026-03-06T14:11:03","date_gmt":"2026-03-06T14:11:03","guid":{"rendered":"https:\/\/magmauxdesign.com\/?page_id=2352"},"modified":"2026-04-14T19:36:53","modified_gmt":"2026-04-14T19:36:53","slug":"easylift_carpooling","status":"publish","type":"page","link":"https:\/\/magmauxdesign.com\/en\/easylift_carpooling\/","title":{"rendered":"EasyLift Carpooling"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-b3d6765b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\">\n<h1 class=\"wp-block-heading alignwide has-text-align-center\">EasyLift Carpooling<span style=\"color: #FF4E00;\"><strong>.<\/strong><\/span><\/h1>\n\n\n\n<h2 class=\"wp-block-heading alignwide has-text-align-center\" style=\"padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--70)\"><strong>A carpooling app with focus on accessibility<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><img loading=\"eager\" decoding=\"async\" width=\"920\" height=\"518\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/02\/seniorwithphone.png\" alt=\"Woman smiling while using a smartphone outdoors on a bench.\" class=\"wp-image-958\" style=\"width:1000px\" srcset=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/02\/seniorwithphone.png 920w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/02\/seniorwithphone-300x169.png 300w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/02\/seniorwithphone-768x432.png 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns has-raft-bg-background-color has-background is-layout-flex wp-container-core-columns-is-layout-7a261bce wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-b108c007 wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:600px\">\n<div class=\"wp-block-group has-custom-lilac-background-color has-background is-layout-constrained wp-container-core-group-is-layout-ee7fdd87 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h4 class=\"wp-block-heading\" style=\"padding-bottom:0;letter-spacing:2px\"><strong>THE CASE AT A GLANCE<\/strong><\/h4>\n\n\n\n<p><strong><em>A carpooling app with focus on accessibility<\/em><\/strong><\/p>\n\n\n\n<p style=\"padding-top:var(--wp--preset--spacing--40)\">Making ride sharing accessible and easy to navigate, focusing on clarity, usability, and age-inclusive design. This concept was developed during a one-week UX design sprint as part of my UX program, focusing on rapid research, accessibility considerations, and iterative prototyping.<\/p>\n\n\n\n<div style=\"height:93px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\"\/>\n\n\n\n<p class=\"has-raft-fg-color has-text-color has-link-color wp-elements-ad8283d2604eb77168f19b6865fd4a99\" style=\"font-style:normal;font-weight:100\"><em>UX\/UI Design \u00b7 Accessibility-focused UX Research \u00b7 Interaction Design<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-lilac-background-color has-background is-layout-flow wp-container-core-column-is-layout-0e0b2752 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-114daba1 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--40)\">\n<details class=\"wp-block-details has-normal-font-size is-layout-flow wp-block-details-is-layout-flow\" style=\"letter-spacing:2px\"><summary><strong><strong>PROJECT<\/strong><\/strong><\/summary>\n<p style=\"letter-spacing:0px\">Easylift \u2013 Accessible carpooling for everyday mobility<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-normal-font-size is-layout-flow wp-block-details-is-layout-flow\" style=\"letter-spacing:2px\"><summary><strong><strong>CONTEXT<\/strong><\/strong> <\/summary>\n<p style=\"letter-spacing:0px\">UX Program Sprint Project<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-normal-font-size is-layout-flow wp-block-details-is-layout-flow\" style=\"letter-spacing:2px\"><summary><strong><strong>SECTOR<\/strong><\/strong><\/summary>\n<p style=\"letter-spacing:0px\">Mobility \u00b7 Accessibility \u00b7 Social Impact<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-normal-font-size is-layout-flow wp-block-details-is-layout-flow\" style=\"letter-spacing:2px\"><summary><strong><strong>CHALLENGE<\/strong><\/strong><\/summary>\n<p style=\"letter-spacing:0px\">Carpooling apps are often difficult for older users to navigate, especially users with visual limitations.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-normal-font-size is-layout-flow wp-block-details-is-layout-flow\" style=\"letter-spacing:2px\"><summary><strong>MY<\/strong> <strong><strong>ROLE<\/strong><\/strong><\/summary>\n<p style=\"letter-spacing:0px\">UX\/UI Designer &amp; Accessibility Lead<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-normal-font-size is-layout-flow wp-block-details-is-layout-flow\" style=\"letter-spacing:2px\"><summary><strong><strong>FOCUS<\/strong><\/strong><\/summary>\n<p style=\"letter-spacing:0px\">UX \u00b7 User Research \u00b7 Accessibility \u00b7 Interaction Design<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-normal-font-size is-layout-flow wp-block-details-is-layout-flow\" style=\"letter-spacing:2px\"><summary><strong><strong>TIMELINE<\/strong><\/strong><\/summary>\n<p style=\"letter-spacing:0px\">1 week<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-normal-font-size is-layout-flow wp-block-details-is-layout-flow\" style=\"letter-spacing:2px\"><summary><strong><strong>TOOLS<\/strong><\/strong><\/summary>\n<p style=\"letter-spacing:0px\">Figma \u00b7 Figjam \u00b7 Miro \u00b7 Adobe Creative Suite<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-image-d025771b\" class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-b96e8474 wp-block-group-is-layout-constrained\" style=\"background-color:#c5d7e9;margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h5 class=\"wp-block-heading\" style=\"letter-spacing:2px\">MY ROLE<\/h5>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-d74743eb wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-f1934c93 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0;flex-basis:50%\">\n<h5 class=\"wp-block-heading\">UX Designer<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Led research synthesis and defined the core problem<\/li>\n\n\n\n<li>Designed the end-to-end user flow for onboarding and ride matching<\/li>\n\n\n\n<li>Created wireframes and interactive prototypes<\/li>\n\n\n\n<li>Translated usability insights into iterative design improvements<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-24eaa1a3 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0;flex-basis:50%\">\n<h5 class=\"wp-block-heading\">UI\/Visual Designer<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Defined visual hierarchy and accessibility principles<\/li>\n\n\n\n<li>Designed clear, readable interface layouts<\/li>\n\n\n\n<li>Refined interaction feedback and microcopy<\/li>\n\n\n\n<li>Ensured visual elements supported accessibility and usability<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-c6a03c77 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-b13313d2 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div id=\"wp-block-themeisle-blocks-image-d025771b\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2597b2bf wp-block-buttons-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.figma.com\/proto\/bSYsQxiOWv2Hckk8KZ3bG3\/AW24.ACB04---Accessible-carpooling-app?page-id=1%3A2&amp;node-id=1-148&amp;viewport=472%2C371%2C0.13&amp;t=HUY4W7TmvpDitP9c-1&amp;scaling=scale-down&amp;content-scaling=fixed&amp;starting-point-node-id=1%3A148\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px\" target=\"_blank\" rel=\"noopener\"><strong style=\"font-weight: bold;\">View m<\/strong>id<strong><strong>-fi prototype here<\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Challenge &amp; Research<\/h2>\n\n\n\n<p><strong>In areas with limited public transportation, many older adults rely on others for essential travel such as grocery shopping or medical appointments. At the same time, many drivers travel with empty seats.<\/strong><\/p>\n\n\n\n<p>To understand the needs of this group, we developed a persona representing an older adult with reduced vision and limited digital experience. This persona helped guide design decisions around accessibility, navigation, and cognitive load.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-vivid-red-color has-text-color has-link-color wp-elements-2536094dd646907a99c3d2a48562cf44 is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e3774555b57&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e3774555b57\" class=\"wp-block-image size-full wp-lightbox-container\" id=\"wp-block-themeisle-blocks-image-b5b00f2e\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" width=\"2437\" height=\"1590\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/persona.jpg\" alt=\"\" class=\"wp-image-2469\" srcset=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/persona.jpg 2437w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/persona-300x196.jpg 300w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/persona-1024x668.jpg 1024w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/persona-768x501.jpg 768w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/persona-1536x1002.jpg 1536w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/persona-2048x1336.jpg 2048w\" sizes=\"auto, (max-width: 2437px) 100vw, 2437px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>The challenge was to design a mobile experience connecting drivers with available seats and older adults needing transportation, while remaining accessible to users with visual impairments or reduced dexterity.<\/strong><\/p>\n\n\n\n<p>Research focused on accessibility principles, mobile usability for older adults, and age-related changes affecting perception and interaction. These insights shaped the overall design direction for the product.<\/p>\n\n\n\n<p><strong>Key design considerations included:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Larger touch targets and simplified interactions<\/li>\n\n\n\n<li>Clear visual hierarchy and readable typography<\/li>\n\n\n\n<li>Avoiding clutter and reducing cognitive load<\/li>\n\n\n\n<li>Supporting accessibility features such as screen readers and text scaling<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>During our research, we examined how users with visual impairments <\/strong><br><strong>may experience different types of vision loss.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e3774556ac1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e3774556ac1\" class=\"wp-block-image size-large wp-lightbox-container\" id=\"wp-block-themeisle-blocks-image-051ec271\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"324\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Sight-limitations-1-1024x324.jpg\" alt=\"\" class=\"wp-image-2388\" srcset=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Sight-limitations-1-1024x324.jpg 1024w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Sight-limitations-1-300x95.jpg 300w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Sight-limitations-1-768x243.jpg 768w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Sight-limitations-1-1536x486.jpg 1536w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Sight-limitations-1-2048x648.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000000\" class=\"has-inline-color\"><span class=\"highlight\"><strong>Image source<em>: <\/em><\/strong><\/span><\/mark><span class=\"highlight\"><a href=\"https:\/\/www.w3.org\/TR\/low-vision-needs\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000000\" class=\"has-inline-color\">https:\/\/www.w3.org\/TR\/low-vision-needs\/<\/mark><\/a><\/span><\/figcaption><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--30);flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>Key Insights<\/strong><\/h2>\n\n\n\n<p><strong>Research and usability observations revealed friction points in how older adults interact with digital interfaces.<\/strong><\/p>\n\n\n\n<p>While many are comfortable using smartphones and everyday apps, common design patterns \u2014 such as dense layouts, small touch targets, and unclear navigation \u2014 increase cognitive effort and reduce confidence.<\/p>\n\n\n\n<p><strong>The key insights below summarize the most consistent patterns observed during the research<\/strong>:<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-full\" style=\"margin-right:0;margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"1253\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/easylift_quote_image-c3485b.svg\" alt=\"Elderly woman wearing green glasses and shirt, sitting on a sofa looking at her mobile phone.\" class=\"wp-image-2370\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);flex-basis:25%\">\n<p><strong>Accessibility barriers<\/strong><br>Older users may struggle with small touch targets, dense layouts, and unclear navigation patterns.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-cyan-bluish-gray-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);flex-basis:25%\">\n<p><strong>Cognitive load<\/strong><br>Too much information on a single screen quickly becomes overwhelming.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1px\"><\/div>\n\n\n\n<div class=\"wp-block-column has-cyan-bluish-gray-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);flex-basis:25%\">\n<p><strong>Clarity over efficiency<\/strong><br>Users value clear feedback and predictable flows more than speed.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-cyan-bluish-gray-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);flex-basis:25%\">\n<p><strong>Trust and simplicity<\/strong><br>Older adults are more likely to adopt new technology when interactions feel structured, predictable, and easy to understand.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-26ad6e46 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading\">Core Insight<\/h2>\n\n\n\n<p><strong>A key realisation emerged during the research. Designing for clarity benefits all users, but it is essential for people with visual limitations or limited digital experience.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-top:0\">\n<h3 class=\"wp-block-heading has-raft-accent-color has-text-color has-link-color has-medium-font-size wp-elements-5c33281cf60493c2a1801002fd62bfb8\"><em><strong>True accessibility isn\u2019t just compliance \u2014 it\u2019s designing interactions that are clear, predictable, and effortless to use.<\/strong><\/em><\/h3>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<p>This made us pose a couple of HMV-questions with the top one being: <em>\u201c<em>How might we design a carpooling app that remains accessible and easy to use for older adults with both cognitive and visual limitations?<\/em>\u201d<\/em><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-image-fill-element has-background\" style=\"border-top-left-radius:49px;border-top-right-radius:49px;border-bottom-left-radius:49px;border-bottom-right-radius:49px;background:linear-gradient(135deg,rgb(194,207,233) 0%,rgb(91,118,169) 47%,rgb(23,38,91) 100%);margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\"><div class=\"wp-block-media-text__content\">\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-border-color\" style=\"border-color:#ffffff00;border-width:10px\"><em>\u201c<em><strong>How might we design a carpooling app that remains accessible and easy to use for older adults with both cognitive and visual limitations?<\/strong><\/em>\u201d<\/em><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/premium_photo-1692372614475-0f92a560cc48-682x1024.avif\" alt=\"\" class=\"wp-image-2447 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/premium_photo-1692372614475-0f92a560cc48-682x1024.avif 682w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/premium_photo-1692372614475-0f92a560cc48-200x300.avif 200w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/premium_photo-1692372614475-0f92a560cc48.avif 687w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n\n\n<div id=\"wp-block-themeisle-blocks-image-d025771b\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:45px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Concept<\/h2>\n\n\n\n<p><strong>Instead of presenting multiple tasks at once, the interface guides users step-by-step through a clear journey. The goal was to minimize cognitive load and allow users to focus on one decision at a time<\/strong>:<\/p>\n\n\n\n<p class=\"has-raft-accent-color has-text-color has-link-color wp-elements-605fd6374b8377100cd1c14209016b68\"><strong><em>Create account \u2192 Add personal details \u2192 Enter travel information \u2192 Find rides.<\/em><\/strong><\/p>\n\n\n\n<p><strong>Key design principles included:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One primary action per screen<\/li>\n\n\n\n<li>Large, clearly labelled buttons<\/li>\n\n\n\n<li>Icons always paired with text labels<\/li>\n\n\n\n<li>Clear feedback after each interaction<\/li>\n\n\n\n<li>A consistent, predictable layout<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide has-background is-layout-flex wp-container-core-columns-is-layout-774fb8f3 wp-block-columns-is-layout-flex\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;background-color:#e0cab4;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:0;padding-bottom:var(--wp--preset--spacing--30)\">\n<h3 class=\"wp-block-heading has-raft-fg-color has-text-color has-link-color has-medium-font-size wp-elements-c00cda0d59ba1808e37b314e0d3080b3\"><em>The Easylift concept focuses on <strong>progressive interaction and visual simplicity<\/strong>.<\/em><\/h3>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e377455ae54&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e377455ae54\" class=\"wp-block-image size-full has-custom-border is-style-default wp-lightbox-container\" id=\"wp-block-themeisle-blocks-image-a77f0d9c\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" width=\"6918\" height=\"2363\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/paper_sketch_EasyLift-dee07f.svg\" alt=\"\" class=\"wp-image-2369\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000000\" class=\"has-inline-color\">First rough concept sketch<\/mark><\/strong><\/figcaption><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-image-d025771b\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-e0e4babd wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-fe557611 wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--40);flex-basis:50%\">\n<h2 class=\"wp-block-heading\">Prototype &amp; Usability Testing<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">Low-fidelity wireframes and a clickable prototype were created to test the core user flow \u2014 the steps users take to create an account, enter travel details, and find a ride.<\/h5>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2056\" height=\"1589\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/scenario-0596fc.svg\" alt=\"\" class=\"wp-image-2377\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:25px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A usability test scenario was conducted with participants acting as an elderly user who needed transportation to places such as the hospital or grocery store.<\/p>\n\n\n\n<p>Testing showed that the overall flow was intuitive, but several areas needed refinement. These insights informed several design iterations.<\/p>\n\n\n\n<p><strong>Key feedback included:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Some screens contained too much information at once<\/li>\n\n\n\n<li>Password help indicators were too small<\/li>\n\n\n\n<li>The interface benefited from clearer focus states<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e377455c6ed&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e377455c6ed\" class=\"wp-block-image size-full wp-lightbox-container\" id=\"wp-block-themeisle-blocks-image-f6d727f2\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" width=\"7654\" height=\"4306\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Easylift_User-flow-53e628.svg\" alt=\"\" class=\"wp-image-2371\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong><span class=\"highlight\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000000\" class=\"has-inline-color\">User Flow<\/mark><\/span><\/strong><\/figcaption><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e377455cd27&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e377455cd27\" class=\"wp-block-image size-full wp-lightbox-container\" id=\"wp-block-themeisle-blocks-image-95df584d\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" width=\"7680\" height=\"4320\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Digital-prototype-bf9f28.svg\" alt=\"\" class=\"wp-image-2462\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000000\" class=\"has-inline-color\">Screens from mid-fi prototype<\/mark><\/strong><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2597b2bf wp-block-buttons-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.figma.com\/proto\/bSYsQxiOWv2Hckk8KZ3bG3\/AW24.ACB04---Accessible-carpooling-app?page-id=1%3A2&amp;node-id=1-148&amp;viewport=472%2C371%2C0.13&amp;t=HUY4W7TmvpDitP9c-1&amp;scaling=scale-down&amp;content-scaling=fixed&amp;starting-point-node-id=1%3A148\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px\" target=\"_blank\" rel=\"noopener\"><strong style=\"font-weight: bold;\">View m<\/strong>id<strong><strong>-fi prototype here<\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-619977d2 wp-block-columns-is-layout-flex\" style=\"padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-32e25d9b wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--40);flex-basis:300px\">\n<h2 class=\"wp-block-heading\"><strong>Findings<\/strong><\/h2>\n\n\n\n<p><strong>After the usability testing sessions, key usability issues and opportunities for improvement were identified.<\/strong><\/p>\n\n\n\n<p>Several participants noted that some screens felt visually dense, particularly during the account creation process. For users with reduced vision or limited digital experience, this increased cognitive load and made it harder to focus on the task.<\/p>\n\n\n\n<p><strong>Other observations included:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Password guidance icons were too small to be clearly visible<\/li>\n\n\n\n<li>Some supporting information appeared too early in the flow<\/li>\n\n\n\n<li>Visual hierarchy could be improved to guide attention<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-left:var(--wp--preset--spacing--20);flex-basis:300px\">\n<div class=\"wp-block-cloudcatch-splide-carousel wp-block-splide-carousel__container\"><figure class=\"wp-block-splide-carousel splide\" data-splide=\"{&quot;type&quot;:&quot;loop&quot;,&quot;perPage&quot;:1,&quot;speed&quot;:400,&quot;gap&quot;:&quot;10px&quot;,&quot;fixedWidth&quot;:&quot;100%&quot;,&quot;autoWidth&quot;:false,&quot;perMove&quot;:1,&quot;direction&quot;:&quot;ltr&quot;,&quot;fixedHeight&quot;:&quot;px&quot;,&quot;height&quot;:&quot;px&quot;,&quot;arrows&quot;:true,&quot;pagination&quot;:true,&quot;autoplay&quot;:false,&quot;interval&quot;:&quot;5000&quot;,&quot;pauseOnHover&quot;:true,&quot;mediaQuery&quot;:&quot;max&quot;,&quot;breakpoints&quot;:{}}\" data-splide-extensions=\"{&quot;autoScroll&quot;:false,&quot;urlHash&quot;:false,&quot;grid&quot;:false}\"><div class=\"wp-block-splide-carousel__track splide__track\"><div class=\"wp-block-splide-carousel__list splide__list\">\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure class=\"wp-block-image size-full is-style-rounded\" style=\"margin-top:var(--wp--preset--spacing--30);margin-right:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--60)\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/IMG_7978-scaled.jpg\" alt=\"\" class=\"wp-image-2396\" style=\"aspect-ratio:9\/16;object-fit:cover\" srcset=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/IMG_7978-scaled.jpg 1920w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/IMG_7978-225x300.jpg 225w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/IMG_7978-768x1024.jpg 768w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/IMG_7978-1152x1536.jpg 1152w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/IMG_7978-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\" style=\"margin-top:var(--wp--preset--spacing--30);margin-right:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--60)\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/IMG_7983-scaled.jpg\" alt=\"\" class=\"wp-image-2398\" style=\"aspect-ratio:9\/16;object-fit:cover\" srcset=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/IMG_7983-scaled.jpg 1920w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/IMG_7983-225x300.jpg 225w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/IMG_7983-768x1024.jpg 768w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/IMG_7983-1152x1536.jpg 1152w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/IMG_7983-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\" style=\"margin-top:var(--wp--preset--spacing--30);margin-right:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--60)\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/IMG_7985-scaled.jpg\" alt=\"\" class=\"wp-image-2399\" style=\"aspect-ratio:9\/16;object-fit:cover\" srcset=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/IMG_7985-scaled.jpg 1920w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/IMG_7985-225x300.jpg 225w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/IMG_7985-768x1024.jpg 768w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/IMG_7985-1152x1536.jpg 1152w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/IMG_7985-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n<\/div><\/div><\/figure><\/div>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000000\" class=\"has-inline-color\"><strong>Image slider: <\/strong><\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000000\" class=\"has-inline-color\">Screenshots from user testing <\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000000\" class=\"has-inline-color\">session of the first prototype.<\/mark><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>At the same time, the overall navigation and step-by-step structure were perceived as intuitive, confirming that the core interaction model worked well.<\/p>\n\n\n\n<p>These findings were grouped into themes and translated into concrete design improvements.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-image-d025771b\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:60px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Iterations &amp; <strong>Refinements<\/strong><\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">Based on the usability insights, several interface refinements were introduced to improve clarity and accessibility. These refinements simplified the interaction flow and made the interface easier to interpret for older users.<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\"><strong>Reducing cognitive load<\/strong><br>Input fields were redesigned to appear progressively. Instead of presenting all fields at once, the interface reveals the next step only after the previous one is completed. This helps users stay focused on a single task.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\"><strong>Improving visibility<\/strong><br>Icons and visual indicators were increased in size to ensure they remain readable for users with limited vision.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\"><strong>Minimising visual clutter<\/strong><br>Supporting information and help text were hidden until users interact with a specific field, reducing unnecessary visual noise.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\"><strong>Clear completion states<\/strong><br>Completed fields now include visible confirmation indicators, helping users understand their progress and preventing uncertainty.<\/li>\n<\/ul>\n\n\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-image-d025771b\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\" id=\"wp-block-themeisle-blocks-image-06d5fdc0\" style=\"padding-top:0\">Iteration Annotations <\/h5>\n\n\n\n<p class=\"has-text-align-center\" id=\"wp-block-themeisle-blocks-image-06d5fdc0\">(Mid-fi Prototype)<\/p>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel wp-block-splide-carousel__container\"><figure class=\"wp-block-splide-carousel splide\" data-splide=\"{&quot;type&quot;:&quot;loop&quot;,&quot;perPage&quot;:1,&quot;speed&quot;:400,&quot;gap&quot;:&quot;0px&quot;,&quot;fixedWidth&quot;:&quot;&quot;,&quot;autoWidth&quot;:false,&quot;perMove&quot;:1,&quot;direction&quot;:&quot;ltr&quot;,&quot;fixedHeight&quot;:&quot;&quot;,&quot;height&quot;:&quot;&quot;,&quot;arrows&quot;:true,&quot;pagination&quot;:true,&quot;autoplay&quot;:false,&quot;interval&quot;:&quot;5000&quot;,&quot;pauseOnHover&quot;:true,&quot;mediaQuery&quot;:&quot;max&quot;,&quot;breakpoints&quot;:{}}\" data-splide-extensions=\"{&quot;autoScroll&quot;:false,&quot;urlHash&quot;:false,&quot;grid&quot;:false}\"><div class=\"wp-block-splide-carousel__track splide__track\"><div class=\"wp-block-splide-carousel__list splide__list\">\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e3774560747&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e3774560747\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" width=\"5200\" height=\"3200\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/design-iterations-with-annotations-1.svg\" alt=\"\" class=\"wp-image-2436\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e3774561038&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e3774561038\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" width=\"5200\" height=\"3200\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Design-iterations-with-annotations-2-11eda4.svg\" alt=\"\" class=\"wp-image-2437\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e3774561b20&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e3774561b20\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" width=\"5200\" height=\"3200\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/design-iterations-with-annotations-3.svg\" alt=\"\" class=\"wp-image-2438\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div><\/div><\/figure><\/div>\n\n\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-image-d025771b\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Outcome &amp; Refined Prototype<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">The refined prototype introduced several improvements to enhance accessibility and usability:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sequential input fields that reveal one step at a time<\/li>\n\n\n\n<li>Larger icons and clearer visual feedback<\/li>\n\n\n\n<li>Reduced visual clutter across screens<\/li>\n\n\n\n<li>Clear confirmation states for completed fields<\/li>\n<\/ul>\n\n\n\n<p>These changes helped maintain focus and reduced visual overload during tasks such as account creation.<\/p>\n\n\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\" style=\"margin-right:0;margin-bottom:var(--wp--preset--spacing--40);margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"500\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/seniorswithphone.png\" alt=\"A senior couple sitting in a sofa smiling and pointing at a smart phone.\" class=\"wp-image-2441\" srcset=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/seniorswithphone.png 1200w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/seniorswithphone-300x125.png 300w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/seniorswithphone-1024x427.png 1024w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/seniorswithphone-768x320.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Impact<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">By simplifying interaction patterns and prioritising accessibility, the Easylift concept demonstrates how inclusive design can expand access to digital services.<\/h5>\n\n\n\n<p>The design supports older adults in navigating technology more confidently while enabling everyday mobility.<\/p>\n\n\n\n<p>The approach also highlights how accessibility-first design improves usability for a broader audience, not only users with impairments.<\/p>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-7e027da3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading\">The Takeaway<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">Designing for accessibility revealed how small interface decisions \u2014 such as layout structure, icon size, and interaction feedback \u2014 can significantly affect usability.<\/h5>\n\n\n\n<p>The project reinforced the importance of iterative testing when designing for diverse user groups.<\/p>\n\n\n\n<p><strong>Next steps would include:<\/strong><\/p>\n\n\n\n<ul style=\"padding-top:0;padding-bottom:0\" class=\"wp-block-list\">\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">Integrating map and route functionality.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">Conducting usability tests with elderly participants.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">Expanding accessibility testing across devices and screen readers.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">Developing the ride-matching flow and booking confirmation.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/premium_photo-1681880964366-b59b7fcc20dd-682x1024.avif\" alt=\"A visually impaired man is sitting on a bench with his black guard dog beside him.\" class=\"wp-image-2445\" srcset=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/premium_photo-1681880964366-b59b7fcc20dd-682x1024.avif 682w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/premium_photo-1681880964366-b59b7fcc20dd-200x300.avif 200w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/premium_photo-1681880964366-b59b7fcc20dd.avif 687w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>EasyLift Carpooling. A carpooling app with focus on accessibility THE CASE AT A GLANCE A carpooling app with focus on accessibility Making ride sharing accessible and easy to navigate, focusing on clarity, usability, and age-inclusive design. This concept was developed during a one-week UX design sprint as part of my UX program, focusing on rapid [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-plain","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-2352","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/magmauxdesign.com\/en\/wp-json\/wp\/v2\/pages\/2352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magmauxdesign.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/magmauxdesign.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/magmauxdesign.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magmauxdesign.com\/en\/wp-json\/wp\/v2\/comments?post=2352"}],"version-history":[{"count":212,"href":"https:\/\/magmauxdesign.com\/en\/wp-json\/wp\/v2\/pages\/2352\/revisions"}],"predecessor-version":[{"id":4536,"href":"https:\/\/magmauxdesign.com\/en\/wp-json\/wp\/v2\/pages\/2352\/revisions\/4536"}],"wp:attachment":[{"href":"https:\/\/magmauxdesign.com\/en\/wp-json\/wp\/v2\/media?parent=2352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}