{"id":807,"date":"2026-02-27T13:47:37","date_gmt":"2026-02-27T13:47:37","guid":{"rendered":"https:\/\/magmauxdesign.com\/?page_id=807"},"modified":"2026-04-14T19:36:52","modified_gmt":"2026-04-14T19:36:52","slug":"sustayable","status":"publish","type":"page","link":"https:\/\/magmauxdesign.com\/en\/sustayable\/","title":{"rendered":"Sustayable App"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-b3d6765b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading alignwide has-text-align-center\">The Sustayable App<span style=\"color: #FF4E00;\"><strong>.<\/strong><\/span><\/h1>\n\n\n\n<h2 class=\"wp-block-heading alignwide has-text-align-center\" style=\"padding-bottom:var(--wp--preset--spacing--50)\">Travel &amp; stay sustainable<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"><img loading=\"eager\" decoding=\"async\" width=\"2560\" height=\"1712\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/02\/SPLASH_wood-scaled.jpg\" alt=\"Sustayable app start screen on a mobile phone.\" class=\"wp-image-950\" srcset=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/02\/SPLASH_wood-scaled.jpg 2560w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/02\/SPLASH_wood-300x201.jpg 300w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/02\/SPLASH_wood-1024x685.jpg 1024w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/02\/SPLASH_wood-768x514.jpg 768w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/02\/SPLASH_wood-1536x1027.jpg 1536w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/02\/SPLASH_wood-2048x1369.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns has-raft-bg-background-color has-background is-layout-flex wp-container-core-columns-is-layout-d560c16a wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-b108c007 wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:600px\">\n<div class=\"wp-block-group has-custom-lilac-background-color has-background is-layout-constrained wp-container-core-group-is-layout-ee7fdd87 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h4 class=\"wp-block-heading\" style=\"padding-bottom:0;letter-spacing:2px\"><strong>THE CASE AT A GLANCE<\/strong><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>A mobile booking concept helping travellers choose lower-impact trips through staycation.<\/strong><\/h5>\n\n\n\n<p style=\"padding-top:var(--wp--preset--spacing--40)\">Sustayable is a concept app for planning lower-impact trips, combining travel inspiration, transport options, and environmental impact comparisons in one place.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This concept was developed during a four-week UX program project, exploring how design can make sustainable travel choices clearer and easier to compare<\/p>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\"\/>\n\n\n\n<p class=\"has-raft-fg-color has-text-color has-link-color wp-elements-431559220eb395f17e6165804eac2ab9\" style=\"font-style:normal;font-weight:100\"><em>UX Research \u00b7 Inclusive Design \u00b7 Accessibility \u00b7 Service Strategy \u00b7 Sustainability<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-lilac-background-color has-background is-layout-flow wp-container-core-column-is-layout-0e0b2752 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-114daba1 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--40)\">\n<details class=\"wp-block-details has-normal-font-size is-layout-flow wp-block-details-is-layout-flow\" style=\"letter-spacing:2px\"><summary><strong><strong>PROJECT<\/strong><\/strong><\/summary>\n<p style=\"letter-spacing:0px\">The Sustayable App &#8211; Travel &amp; stay sustainable. <\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-normal-font-size is-layout-flow wp-block-details-is-layout-flow\" style=\"letter-spacing:2px\"><summary><strong><strong>CONTEXT<\/strong><\/strong> <\/summary>\n<p style=\"letter-spacing:0px\">UX Program Sprint Project<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-normal-font-size is-layout-flow wp-block-details-is-layout-flow\" style=\"letter-spacing:2px\"><summary><strong><strong>SECTOR<\/strong><\/strong><\/summary>\n<p style=\"letter-spacing:0px\">Travel Tech \u00b7 Sustainability \u00b7 Accessibility<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-normal-font-size is-layout-flow wp-block-details-is-layout-flow\" style=\"letter-spacing:2px\"><summary><strong><strong>CHALLENGE<\/strong><\/strong><\/summary>\n<p style=\"letter-spacing:0px\">Sustainable travel options are difficult to find on mainstream booking platforms.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-normal-font-size is-layout-flow wp-block-details-is-layout-flow\" style=\"letter-spacing:2px\"><summary><strong>MY<\/strong> <strong><strong>ROLE<\/strong><\/strong><\/summary>\n<p style=\"letter-spacing:0px\">UX Strategy &amp; UI Designer<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-normal-font-size is-layout-flow wp-block-details-is-layout-flow\" style=\"letter-spacing:2px\"><summary><strong><strong>FOCUS<\/strong><\/strong><\/summary>\n<p style=\"letter-spacing:0px\">UX \u00b7 User Research \u00b7 Accessibility \u00b7 Concept Development<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-normal-font-size is-layout-flow wp-block-details-is-layout-flow\" style=\"letter-spacing:2px\"><summary><strong><strong>TIMELINE<\/strong><\/strong><\/summary>\n<p style=\"letter-spacing:0px\">4 weeks<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-normal-font-size is-layout-flow wp-block-details-is-layout-flow\" style=\"letter-spacing:2px\"><summary><strong><strong>TOOLS<\/strong><\/strong><\/summary>\n<p style=\"letter-spacing:0px\">Figma \u00b7 Figjam \u00b7 Miro \u00b7 Adobe Creative Suite<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-mint-background-color has-background is-layout-constrained wp-container-core-group-is-layout-b96e8474 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h5 class=\"wp-block-heading\" style=\"letter-spacing:2px\">MY ROLE<\/h5>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-d74743eb wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-f1934c93 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0;flex-basis:50%\">\n<h5 class=\"wp-block-heading\">UX Designer<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Led research synthesis &amp; defined core problem<\/li>\n\n\n\n<li>Designed end-to-end booking flow<\/li>\n\n\n\n<li>Built and tested interactive prototypes<\/li>\n\n\n\n<li>Translated insights into refined design decisions<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-24eaa1a3 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0;flex-basis:50%\">\n<h5 class=\"wp-block-heading\">UI\/Visual Designer<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Created brand name &amp; logotype<\/li>\n\n\n\n<li>Defined visual direction &amp; hierarchy<\/li>\n\n\n\n<li>Designed clear, accessible interface layouts<\/li>\n\n\n\n<li>Refined UI details &amp; microcopy<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-e4eaaeb1 wp-block-group-is-layout-constrained\">\n<div id=\"wp-block-themeisle-blocks-image-91d0b958\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2597b2bf wp-block-buttons-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.figma.com\/proto\/uDvjlR0DjAezJ9go10tQ8C\/AW17.USP02_Sustayable-App_Semester-Assignment?node-id=55-1264&amp;t=JgNHtxlLAbzUOZia-1&amp;starting-point-node-id=55%3A1264\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px\" target=\"_blank\" rel=\"noopener\"><strong style=\"font-weight: bold;\">View m<\/strong>id<strong><strong>-fi prototype here<\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Challenge &amp; Research<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">Travellers trying to reduce their environmental impact often struggle to find clear information. Transport, accommodation, and emissions data are scattered across platforms, making options hard to compare.<\/h5>\n\n\n\n<p>We interviewed travellers to understand how sustainability influences travel planning. These insights informed a sustainability-motivated persona.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-vivid-red-color has-text-color has-link-color wp-elements-d8cf288e750a64328110641d2ed3bde9 is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e37721d6841&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e37721d6841\" class=\"wp-block-image size-full wp-lightbox-container\" id=\"wp-block-themeisle-blocks-image-4852b967\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" width=\"2560\" height=\"1590\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Persona_15-1-scaled.jpg\" alt=\"Summer, Sustayable\u2019s sustainability-focused traveler persona.\" class=\"wp-image-2043\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Persona_15-1-scaled.jpg 2560w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Persona_15-1-300x186.jpg 300w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Persona_15-1-1024x636.jpg 1024w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Persona_15-1-768x477.jpg 768w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Persona_15-1-1536x954.jpg 1536w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Persona_15-1-2048x1272.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000000\" class=\"has-inline-color\">Primary Persona<\/mark><\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e37721d78a8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e37721d78a8\" class=\"wp-block-image size-full wp-lightbox-container\" id=\"wp-block-themeisle-blocks-image-d90d8de1\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" width=\"2560\" height=\"1590\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Persona_16-2-scaled.jpg\" alt=\"Summer planning a sustainable trip with the Sustayable platform.\" class=\"wp-image-2044\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Persona_16-2-scaled.jpg 2560w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Persona_16-2-300x186.jpg 300w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Persona_16-2-1024x636.jpg 1024w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Persona_16-2-768x477.jpg 768w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Persona_16-2-1536x954.jpg 1536w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Persona_16-2-2048x1272.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000000\" class=\"has-inline-color\">User Scenario<\/mark><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Insights<\/strong><\/h2>\n\n\n\n<p>Research revealed friction points preventing users from booking sustainably:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identification:<\/strong>&nbsp;Sustainable options are difficult to find and verify.<\/li>\n\n\n\n<li><strong>Perception:<\/strong>&nbsp;Eco-friendly alternatives are viewed as expensive or inconvenient.<\/li>\n\n\n\n<li><strong>Fragmentation:<\/strong>&nbsp;No centralized platform combines transport, stays, and emissions data.<\/li>\n\n\n\n<li><strong>Friction:<\/strong>&nbsp;Convenience often outweighs sustainability during the actual booking moment.<\/li>\n<\/ul>\n\n\n\n<p>These insights revealed a gap between travellers\u2019 intentions and the tools supporting sustainable choices.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Core Insight<\/h2>\n\n\n\n<p><strong>A core insight emerged: <\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns alignwide has-background is-layout-flex wp-container-core-columns-is-layout-077a49de wp-block-columns-is-layout-flex\" style=\"background:linear-gradient(135deg,rgb(220,243,209) 0%,rgb(163,197,173) 100%);margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-top:0\">\n<h3 class=\"wp-block-heading has-raft-fg-color has-text-color has-link-color has-medium-font-size wp-elements-ac7a097a8746dd6532bc85cf03edfc54\"><em><strong>the barrier is not lack of awareness \u2014 sustainable travel is simply harder to choose. <\/strong><\/em><\/h3>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>This made us pose a couple of HMV-questions with the top one being:<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide has-background is-layout-flex wp-container-core-columns-is-layout-077a49de wp-block-columns-is-layout-flex\" id=\"wp-block-themeisle-blocks-image-91d0b958\" style=\"background:linear-gradient(135deg,rgb(220,243,209) 0%,rgb(163,197,173) 100%);margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-top:0\">\n<h3 class=\"wp-block-heading has-raft-fg-color has-text-color has-link-color has-medium-font-size wp-elements-d50b422ca6f32fc0231dcdc5f7267ed1\"><em>\u201c<em><strong>How might we make sustainable travel options feel equally convenient, transparent, and viable for all travellers \u2014 not just the already committed?<\/strong><\/em>\u201d<\/em><\/h3>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-91d0b958\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e37721d9929&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e37721d9929\" class=\"wp-block-image aligncenter size-full is-resized has-custom-border wp-lightbox-container\" id=\"wp-block-themeisle-blocks-image-07fa0908\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" width=\"1514\" height=\"1364\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/affinity.png\" alt=\"Snapshot from &quot;Challenges&quot; section of the Affinity Mapping workshop\" class=\"has-border-color has-white-border-color wp-image-2045\" style=\"border-width:20px;box-shadow:var(--wp--preset--shadow--natural);width:600px\" srcset=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/affinity.png 1514w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/affinity-300x270.png 300w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/affinity-1024x923.png 1024w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/affinity-768x692.png 768w\" sizes=\"auto, (max-width: 1514px) 100vw, 1514px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000000\" class=\"has-inline-color\">Snapshot from the &#8220;Challenges&#8221; section of the Affinity Mapping workshop<\/mark><\/strong><\/figcaption><\/figure>\n\n\n\n<div id=\"wp-block-themeisle-blocks-image-91d0b958\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:40px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Concept<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide has-custom-blocks-background-color has-background is-layout-flex wp-container-core-columns-is-layout-51c0b34d wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-top:0\">\n<h3 class=\"wp-block-heading has-raft-fg-color has-text-color has-link-color has-medium-font-size wp-elements-1f1efe831f0811a37a394eaabea7d19d\"><em>Sustayable &#8211; Travel &amp; stay sustainable<\/em><\/h3>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<h5 class=\"wp-block-heading\">The Sustayable concept \u201cTravel and Stay Sustainable\u201d encourages staycation through eco-friendly travel and accommodation packages in Sweden. It offers inspirational trip recommendations and serves as a pilot adaptable to any country.<\/h5>\n\n\n\n<p>Sustayable combines curated staycation packages with a transport planner highlighting lower-impact routes. <\/p>\n\n\n\n<p>Instead of persuading users to travel sustainably, the design makes lower-impact options easier to understand and compare during booking.<br><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e37721dabf4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e37721dabf4\" class=\"wp-block-image size-large wp-lightbox-container\" id=\"wp-block-themeisle-blocks-image-923a1264\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"440\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/sketch-1024x440.jpg\" alt=\"Image showing a first rough concept sketch in black and white. \" class=\"wp-image-2046\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/sketch-1024x440.jpg 1024w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/sketch-300x129.jpg 300w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/sketch-768x330.jpg 768w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/sketch-1536x660.jpg 1536w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/sketch-2048x880.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000000\" class=\"has-inline-color\">First rough concept sketch<\/mark><\/strong><\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-image-91d0b958\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-e0e4babd wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-821c6bb0 wp-block-column-is-layout-flow\" style=\"padding-right:0;flex-basis:52%\">\n<h2 class=\"wp-block-heading\">Prototype &amp; Usability Testing<\/h2>\n\n\n\n<p>We created a mid-fidelity prototype for the core journey:&nbsp;<\/p>\n\n\n\n<p><strong>Discover \u2192 Review Impact \u2192 Plan Transport \u2192 Save.<\/strong><\/p>\n\n\n\n<p style=\"padding-top:var(--wp--preset--spacing--20)\">Three moderated usability tests evaluated navigation and trust.&nbsp;<strong>The feedback was clear:<\/strong>&nbsp;users reject complexity more than they reject sustainability.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:var(--wp--preset--spacing--50);flex-basis:60%\">\n<figure class=\"wp-block-image aligncenter size-full\" style=\"margin-right:0;margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"3630\" height=\"3103\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/usertest_quote.svg\" alt=\"\" class=\"wp-image-2296\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\">Information Architecture &amp; User flow<\/h5>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel wp-block-splide-carousel__container\"><figure class=\"wp-block-splide-carousel splide\" data-splide=\"{&quot;type&quot;:&quot;loop&quot;,&quot;perPage&quot;:1,&quot;speed&quot;:400,&quot;gap&quot;:&quot;0px&quot;,&quot;fixedWidth&quot;:&quot;&quot;,&quot;autoWidth&quot;:false,&quot;perMove&quot;:1,&quot;direction&quot;:&quot;ltr&quot;,&quot;fixedHeight&quot;:&quot;&quot;,&quot;height&quot;:&quot;&quot;,&quot;arrows&quot;:true,&quot;pagination&quot;:true,&quot;autoplay&quot;:false,&quot;interval&quot;:&quot;3000&quot;,&quot;pauseOnHover&quot;:false,&quot;mediaQuery&quot;:&quot;max&quot;,&quot;breakpoints&quot;:{}}\" data-splide-extensions=\"{&quot;autoScroll&quot;:false,&quot;urlHash&quot;:false,&quot;grid&quot;:false}\"><div class=\"wp-block-splide-carousel__track splide__track\"><div class=\"wp-block-splide-carousel__list splide__list\">\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e37721dc79b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e37721dc79b\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/sustayable_IA_n-999x1024.jpg\" alt=\"Spread showing Information Architecture\" class=\"wp-image-3970\" style=\"width:1000px\" srcset=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/sustayable_IA_n-999x1024.jpg 999w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/sustayable_IA_n-293x300.jpg 293w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/sustayable_IA_n-768x788.jpg 768w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/sustayable_IA_n-1498x1536.jpg 1498w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/sustayable_IA_n-1997x2048.jpg 1997w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e37721dd088&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e37721dd088\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"905\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/LARGE_userflow-1024x905.jpg\" alt=\"Spread showing User flow\" class=\"wp-image-3975\" style=\"width:1000px\" srcset=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/LARGE_userflow-1024x905.jpg 1024w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/LARGE_userflow-300x265.jpg 300w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/LARGE_userflow-768x679.jpg 768w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/LARGE_userflow-1536x1358.jpg 1536w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/LARGE_userflow-2048x1810.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div><\/div><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2597b2bf wp-block-buttons-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.figma.com\/proto\/uDvjlR0DjAezJ9go10tQ8C\/AW17.USP02_Sustayable-App_Semester-Assignment?node-id=55-1264&amp;t=JgNHtxlLAbzUOZia-1&amp;starting-point-node-id=55%3A1264\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px\" target=\"_blank\" rel=\"noopener\"><strong style=\"font-weight: bold;\">View m<\/strong>id<strong><strong>-fi prototype here<\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel wp-block-splide-carousel__container\"><figure class=\"wp-block-splide-carousel splide\" data-splide=\"{&quot;type&quot;:&quot;loop&quot;,&quot;perPage&quot;:1,&quot;speed&quot;:400,&quot;gap&quot;:&quot;0px&quot;,&quot;fixedWidth&quot;:&quot;&quot;,&quot;autoWidth&quot;:false,&quot;perMove&quot;:1,&quot;direction&quot;:&quot;ltr&quot;,&quot;fixedHeight&quot;:&quot;&quot;,&quot;height&quot;:&quot;&quot;,&quot;arrows&quot;:true,&quot;pagination&quot;:true,&quot;autoplay&quot;:false,&quot;interval&quot;:&quot;3000&quot;,&quot;pauseOnHover&quot;:false,&quot;mediaQuery&quot;:&quot;max&quot;,&quot;breakpoints&quot;:{}}\" data-splide-extensions=\"{&quot;autoScroll&quot;:false,&quot;urlHash&quot;:false,&quot;grid&quot;:false}\"><div class=\"wp-block-splide-carousel__track splide__track\"><div class=\"wp-block-splide-carousel__list splide__list\">\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"812\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/start-sustayable.svg\" alt=\"Screens showing start screen for mid-fi prototype\" class=\"wp-image-2332\" style=\"width:auto;height:500px\"\/><figcaption class=\"wp-element-caption\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1D1F25\" class=\"has-inline-color\">Screens from mid-fi prototype<\/mark><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"812\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Create-account-1-095538.svg\" alt=\"Screen showing Create account screen for mid-fi prototype\" class=\"wp-image-2337\" style=\"width:auto;height:500px\"\/><figcaption class=\"wp-element-caption\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1D1F25\" class=\"has-inline-color\">Screens from mid-fi prototype<\/mark><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"812\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/create-account-2.svg\" alt=\"Screen showing filled Create account screen for mid-fi prototype\" class=\"wp-image-2338\" style=\"width:auto;height:500px\"\/><figcaption class=\"wp-element-caption\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1D1F25\" class=\"has-inline-color\">Screens from mid-fi prototype<\/mark><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"812\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/home-sustayable.svg\" alt=\"Screen showing filled start screen for mid-fi prototype\" class=\"wp-image-2333\" style=\"width:auto;height:500px\"\/><figcaption class=\"wp-element-caption\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1D1F25\" class=\"has-inline-color\">Screens from mid-fi prototype<\/mark><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"883\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/inspiration-sustayable.svg\" alt=\"Screen showing filled Inspiration screen for mid-fi prototype\" class=\"wp-image-2334\" style=\"width:auto;height:500px\"\/><figcaption class=\"wp-element-caption\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1D1F25\" class=\"has-inline-color\">Screens from mid-fi prototype<\/mark><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"883\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/inspiration-filter-options.svg\" alt=\"Screen showing filter overlay screen for mid-fi prototype\" class=\"wp-image-2335\" style=\"width:auto;height:500px\"\/><figcaption class=\"wp-element-caption\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1D1F25\" class=\"has-inline-color\">Screens from mid-fi prototype<\/mark><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"950\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/inspiration-filtered.svg\" alt=\"Screen showing filtered themes screen for mid-fi prototype\" class=\"wp-image-2336\" style=\"width:auto;height:500px\"\/><figcaption class=\"wp-element-caption\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1D1F25\" class=\"has-inline-color\">Screens from mid-fi prototype<\/mark><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"883\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/favourites.svg\" alt=\"Screen showing Favorite screen for mid-fi prototype\" class=\"wp-image-2339\" style=\"aspect-ratio:0.4246875;width:212px;height:auto\"\/><figcaption class=\"wp-element-caption\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1D1F25\" class=\"has-inline-color\">Screens from mid-fi prototype<\/mark><\/strong><\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><\/figure><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-21fdf9df wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--60);padding-left:0;flex-basis:400px\">\n<h3 class=\"wp-block-heading\">Findings &amp; Iterations<\/h3>\n\n\n\n<p><strong>After testing, we collected issues and improvement suggestions from each session. We grouped findings into themes, generated insights, and identified design improvements.<\/strong><\/p>\n\n\n\n<p>User feedback directly informed interface refinements, particularly around the filter structure and the clarity of emission information. These insights helped us prioritise the most impactful usability improvements.<\/p>\n\n\n\n<p>Based on the findings from testing and the patterns observed across sessions, we implemented three key design iterations.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-content-justification-center is-layout-constrained wp-container-core-column-is-layout-15db9d93 wp-block-column-is-layout-constrained\" style=\"padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-cloudcatch-splide-carousel wp-block-splide-carousel__container\"><figure class=\"wp-block-splide-carousel splide\" data-splide=\"{&quot;type&quot;:&quot;loop&quot;,&quot;perPage&quot;:1,&quot;speed&quot;:400,&quot;gap&quot;:&quot;0px&quot;,&quot;fixedWidth&quot;:&quot;100%&quot;,&quot;autoWidth&quot;:false,&quot;perMove&quot;:1,&quot;direction&quot;:&quot;ltr&quot;,&quot;fixedHeight&quot;:&quot;100%&quot;,&quot;height&quot;:&quot;100%&quot;,&quot;arrows&quot;:true,&quot;pagination&quot;:true,&quot;autoplay&quot;:false,&quot;interval&quot;:&quot;3000&quot;,&quot;pauseOnHover&quot;:false,&quot;mediaQuery&quot;:&quot;max&quot;,&quot;breakpoints&quot;:{}}\" data-splide-extensions=\"{&quot;autoScroll&quot;:false,&quot;urlHash&quot;:false,&quot;grid&quot;:false}\"><div class=\"wp-block-splide-carousel__track splide__track\"><div class=\"wp-block-splide-carousel__list splide__list\">\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure class=\"wp-block-image aligncenter\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"1062\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/sentiment-analysis-2.svg\" alt=\"Four slides showing usability test feedback on navigation, features, and sustainability information.\" class=\"wp-image-2153\" style=\"aspect-ratio:3\/4;object-fit:cover\"\/><figcaption class=\"wp-element-caption\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1D1F25\" class=\"has-inline-color\">User feedback<\/mark><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure class=\"wp-block-image aligncenter\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"1062\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/analysis-1.svg\" alt=\"\" class=\"wp-image-2152\" style=\"aspect-ratio:3\/4;object-fit:cover\"\/><figcaption class=\"wp-element-caption\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1D1F25\" class=\"has-inline-color\">User feedback<\/mark><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure class=\"wp-block-image aligncenter\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"1062\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/sentiment-analysis-3.svg\" alt=\"\" class=\"wp-image-2151\" style=\"aspect-ratio:3\/4;object-fit:cover\"\/><figcaption class=\"wp-element-caption\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1D1F25\" class=\"has-inline-color\">User feedback<\/mark><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure class=\"wp-block-image aligncenter\" style=\"margin-top:var(--wp--preset--spacing--30);margin-right:0;margin-bottom:var(--wp--preset--spacing--30);margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"1062\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/analysis-2.svg\" alt=\"\" class=\"wp-image-2150\" style=\"aspect-ratio:3\/4;object-fit:cover\"\/><figcaption class=\"wp-element-caption\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1D1F25\" class=\"has-inline-color\">User feedback<\/mark><\/strong><\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Building Trust:<\/strong>&nbsp;Integrated reviews and &#8220;trust signals&#8221; to validate sustainable claims, as users were skeptical of &#8220;green&#8221; labels alone.<\/p>\n\n\n\n<p><strong>Simplified Visualization:<\/strong>&nbsp;Reduced the size of emission graphics to prevent &#8220;data overwhelm&#8221; and keep the focus on the travel experience.<\/p>\n\n\n\n<p><strong>Clarity over Buzzwords:<\/strong>&nbsp;Refined button copy and filtering to be more intuitive for non-expert users.<\/p>\n\n\n\n\n\n<div id=\"wp-block-themeisle-blocks-image-91d0b958\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading has-text-align-center\" id=\"wp-block-themeisle-blocks-image-06d5fdc0\" style=\"padding-top:var(--wp--preset--spacing--60)\">Iteration Annotations <\/h5>\n\n\n\n<p class=\"has-text-align-center\" id=\"wp-block-themeisle-blocks-image-06d5fdc0\">(Mid-fi Prototype)<\/p>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel wp-block-splide-carousel__container\"><figure class=\"wp-block-splide-carousel splide\" data-splide=\"{&quot;type&quot;:&quot;loop&quot;,&quot;perPage&quot;:1,&quot;speed&quot;:400,&quot;gap&quot;:&quot;0px&quot;,&quot;fixedWidth&quot;:&quot;&quot;,&quot;autoWidth&quot;:false,&quot;perMove&quot;:1,&quot;direction&quot;:&quot;ltr&quot;,&quot;fixedHeight&quot;:&quot;&quot;,&quot;height&quot;:&quot;&quot;,&quot;arrows&quot;:true,&quot;pagination&quot;:true,&quot;autoplay&quot;:false,&quot;interval&quot;:&quot;3000&quot;,&quot;pauseOnHover&quot;:false,&quot;mediaQuery&quot;:&quot;max&quot;,&quot;breakpoints&quot;:{}}\" data-splide-extensions=\"{&quot;autoScroll&quot;:false,&quot;urlHash&quot;:false,&quot;grid&quot;:false}\"><div class=\"wp-block-splide-carousel__track splide__track\"><div class=\"wp-block-splide-carousel__list splide__list\">\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"344\" height=\"320\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Recs_1-710bf7.svg\" alt=\"Home screen with recommendation to add search filters.\" class=\"wp-image-2177\" style=\"aspect-ratio:1.0750036622881978;width:600px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide is-vertically-aligned-top\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"344\" height=\"320\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/recs_2.svg\" alt=\"Inspiration screen with recommendation to include reviews in themes.\" class=\"wp-image-2174\" style=\"width:600px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide is-vertically-aligned-top\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"344\" height=\"320\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/recs_3.svg\" alt=\"Filter screen with recommendation to expand filtering options.\" class=\"wp-image-2173\" style=\"width:600px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide is-vertically-aligned-top\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"344\" height=\"320\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Recs_45-1eed92.svg\" alt=\"\" class=\"wp-image-2288\" style=\"width:600px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide is-vertically-aligned-top\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"344\" height=\"320\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Recs_6-c8f606.svg\" alt=\"\" class=\"wp-image-2289\" style=\"width:600px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide is-vertically-aligned-top\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"344\" height=\"320\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Recs_78-f03f9e.svg\" alt=\"\" class=\"wp-image-2290\" style=\"width:600px\"\/><\/figure>\n<\/div>\n<\/div><\/div><\/figure><\/div>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-image-91d0b958\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Outcome &amp; Refined Prototype<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">The final concept integrates sustainability directly into the travel planning process.<\/h5>\n\n\n\n<p>Travellers can explore trips, compare transport options, and see their environmental impact within a single interface.<\/p>\n\n\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-bottom:0;flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-full\" style=\"margin-right:0;margin-bottom:var(--wp--preset--spacing--40);margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"2915\" height=\"2975\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Impact_logo-55e520.svg\" alt=\"A person standing in front of the Stockholm city skyline with the Sustayable logo overlayed on top.\" class=\"wp-image-2115\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-left:var(--wp--preset--spacing--40);flex-basis:50%\">\n<h2 class=\"wp-block-heading\">The Impact<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">Integrating sustainability into the booking flow reduces decision friction and makes sustainable options easier to evaluate.<\/h5>\n\n\n\n<p>The design:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>reduces decision fatigue through clear comparison<\/li>\n\n\n\n<li>uses emission data as a subtle nudge guiding the user<\/li>\n\n\n\n<li>positions sustainable options as a viable default<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-7e027da3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading\">The Takeaway<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">Sustainability fails at the decision moment, not the awareness stage.<\/h5>\n\n\n\n<p>Travellers often want to make more responsible choices, but when information is fragmented or difficult to interpret, convenience tends to win.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Reducing cognitive friction matters more than persuasion.<\/h5>\n\n\n\n<p>Users rejected complexity more strongly than sustainability itself. Integrating transport options, accommodation, and environmental impact in one flow helped make sustainable alternatives easier to evaluate.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Interface hierarchy subtly shapes behaviour.<\/h5>\n\n\n\n<p>Clear comparisons and restrained impact visualisation allowed environmental information to guide decisions without overwhelming the user.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"967\" height=\"1024\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Person-sitting-on-bed-967x1024.jpeg\" alt=\"Woman sitting on a bed packing a  small bag.\" class=\"wp-image-2313\" srcset=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Person-sitting-on-bed-967x1024.jpeg 967w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Person-sitting-on-bed-283x300.jpeg 283w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Person-sitting-on-bed-768x813.jpeg 768w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Person-sitting-on-bed-1451x1536.jpeg 1451w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/Person-sitting-on-bed-1934x2048.jpeg 1934w\" sizes=\"auto, (max-width: 967px) 100vw, 967px\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Next Steps <\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">conduct accessibility testing<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">broader usability testing<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">refine emission visualisations<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">integrate booking APIs<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" id=\"wp-block-themeisle-blocks-image-f7da4d5c\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e37721e9516&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e37721e9516\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" width=\"1728\" height=\"1117\" src=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/logotype_picto_slogan.jpg\" alt=\"A layout showing the Sustayable logotype, slogan and pictogram on top of an image of a sunset.\" class=\"wp-image-2476\" srcset=\"https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/logotype_picto_slogan.jpg 1728w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/logotype_picto_slogan-300x194.jpg 300w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/logotype_picto_slogan-1024x662.jpg 1024w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/logotype_picto_slogan-768x496.jpg 768w, https:\/\/magmauxdesign.com\/wp-content\/uploads\/2026\/03\/logotype_picto_slogan-1536x993.jpg 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1D1F25\" class=\"has-inline-color\">Concept image of the Sustayable logotype, slogan and icon.<\/mark><\/strong><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Sustayable App. Travel &amp; stay sustainable THE CASE AT A GLANCE A mobile booking concept helping travellers choose lower-impact trips through staycation. Sustayable is a concept app for planning lower-impact trips, combining travel inspiration, transport options, and environmental impact comparisons in one place. This concept was developed during a four-week UX program project, exploring [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-plain","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-807","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/magmauxdesign.com\/en\/wp-json\/wp\/v2\/pages\/807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magmauxdesign.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/magmauxdesign.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/magmauxdesign.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magmauxdesign.com\/en\/wp-json\/wp\/v2\/comments?post=807"}],"version-history":[{"count":577,"href":"https:\/\/magmauxdesign.com\/en\/wp-json\/wp\/v2\/pages\/807\/revisions"}],"predecessor-version":[{"id":4535,"href":"https:\/\/magmauxdesign.com\/en\/wp-json\/wp\/v2\/pages\/807\/revisions\/4535"}],"wp:attachment":[{"href":"https:\/\/magmauxdesign.com\/en\/wp-json\/wp\/v2\/media?parent=807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}